Kinda like update but with Gap in front of it…no..ok. So, since I hopefully have some people that are curious about my post-graduate life, I decided to write a little update on my new job at Gap.
I’ve officially been here for a month now and let me tell you, I LOVE IT! This experience is so incredible and it’s so amazing to realize that I’m doing something that I’ve always wanted to do right. out. of. college. I didn’t believe it was possible because of all of the stigma that surrounds a recent-graduate’s “first job” and all of the horror stories I’ve heard from my fellow graduates and seasoned workers (a nicer word for old people). It’s just nice to know that all of my hard work has led up to my dream job! I couldn’t be more motivated to work harder and achieve more. Best news of all, my mentor is telling me that she wants to increase my hours next month to eventually lead to me up to full-time! Brb, dreams are being made.
Anyways, you might be wondering “what do copywriters do?” or “what have you been doing at Gap?” Well the wikipedia definition of copywriting is:
Copywriting is written content conveyed through online media and print materials. Copy is content primarily used for the purpose of advertising or marketing. This type of written material is often used to persuade a person or group as well as raise brand awareness.
Essentially, in my lil junior role, I am assisting the main copywriter of Gap Factory, following her very comprehensive instructions. She will give me some emails to write and help her with some of her projects that include writing the titles for products or product descriptions. I collaborate with the amazing creative marketing team to put out everything from emails, to product tags, to in-store signage, etc.
However, the project that she gave me to work on completely by myself was creating and editing the copy for the quarterly In Store Magazine, that is given out to employees each season. So, I was basically editing a magazine (and if you didn’t know this is very huge because one day I want to be a magazine editor or something along those lines). I created the headlines and captions, edited the content to remove jargon/conversational tone and ensure it was in the Gap Voice, and made sure that the magazine as a whole flowed and made sense from a reader’s perspective. It was such a fun project and my managers gave me great feedback that boosted my confidence and place in this company!
Things at the corporate office are great! We go on shopping trips (on the clock) to “survey the field”. We have cute little holiday cookie parties and next week we’ll have a team Holiday party with Secret Santa. Employees can dress any way they want and they’re not breathing down your throat with prompt-ness. It’s great to be treated like an adult after years of being treated like a child and controlled under rules and “the system”. I can finally work under my own terms (with some restrictions obviously), but it really promotes creativity and productivity.
I know I keep mentioning how exciting things have been at my first month here, but I couldn’t be more thrilled to do something I want to do. It makes things a lot easier to be motivated to do my job, and I could not ask for a better outcome.
I am only working part-time for Gap right now (20 hours) because my mentor, Alex, is a firm believer in reducing stress. She understands how daunting entering the corporate world is and wants to make my transition slow and comfortable to me (isn’t she just the sweetest?!). So, I’ve been working at Urban Outfitters on Powell–the job I’ve had for over a year now–in the meantime to remain busy (and keep the discount). But, it’s been more draining and more annoying than I thought. I work 6 days a week and two of those days I’m working from 9am-11pm (and I don’t get home till 12am). I am utterly exhausted and all I want to do is have free time and experience life UGH. But I did this to myself and I’m keeping busy so that’s the bright side. Anyways, STAY TUNED FOR MORE GAPDATES, as I continue to work for this awesome company and continue my life journey [: